The Marketing Magic Propelling Cloud Banking Solutions with Jonathan Rowe, CMO of nCino
A good customer experience requires more than just making the sale. It’s taking a look and analyzing every little detail that pushes them further and further down the funnel.,. If you design it the right way, the customer experience should be serving the customer first while giving you the conversions you desire. As an experienced marketer Jonathan Rowe, the CMO of nCino, a cloud banking solutions company, has welcomed the challenge of working in a highly regulated industry, servicing big banks.
“From a customer perspective, make sure that they’re getting the most value from what they purchased from your product,” Rowe said. “That’s being proactive and giving them that information. It’s making sure you can add. We work with our institutions. I’ve had marketing conversations with CMOs of banks, just because they want to learn some of our best practices. [Think] how can your organization go above and beyond. And then help infuse your brand with your customers; make them help sell your product.”
While simultaneously working with his team to get all of the little details about customer experience right, as a marketing leader, Rowe is able to keep focus on the bigger picture perspective and this is how.
“‘Everything we do represents a billion-dollar brand.’ I put that [quote] on the wall because I think this is true of anybody, even if you’re a small business. What do you aspire to be? How do you want your employees thinking about every day when they walk in or make a phone call or make a product or do a service delivery, how do you want them thinking about your business? One of the things you realize in marketing is you don’t own the brand. You’re a steward of the brand. You may help set the direction for the brand, but your employees own the brand, your customers own the brand. All your partners are invited like all these different people. In those early years, I wanted us to look and feel like a billion-dollar company.”
Rowe points back to his academic roots for some great principles he still applies to his work as a marketing leader today. He has scaled with nCino over the years and knows how important it is to keep a cohesive company culture across a distributed workforce. Learn more about the way he approaches team building, thought leadership, and good communication about the company vision up next on Marketing Trends. To hear more from this episode, make sure to check out the full episode of Marketing Trends here!
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