The Future of Marketing is Here with Jeremy Epstein, the CMO of Gtmhub

Photo by Smartworks Coworking on Unsplash

Let’s go to the moon!’ …is a great and lofty goal, but it doesn’t mean much if you or I say it. Why? Because, just guessing, you don’t have an actual plan for how to do that, or the means, for that matter. Point is, you need an actual plan, with real numbers and defined goals, and set time frames in order to achieve your goals. My guest this week, the CMO of GTMhub, Jeremy Epstein gets this and is passionate about the usefulness and importance of OKRs in the marketing department.

“Google is usually is held up as the poster boy/girl/non-binary person for OKRs, because in the in the Bible of the OKR industry is what’s called ‘measure what matters.’” Epstein said. “John Doerr introduced OKRs to Google. OKRs have this deep history going all the way back to Andy Grove at Intel, based on Peter Drucker. If you’re a real student of that you’ll really appreciate it. By my calculation, OKRs will be embedded in every successful organization in some form or format by the end of this decade. They are that game-changing capability-wise from a strategy execution perspective.”

And changing up the game is exactly what Epstein is best at. He’s been in the crypto game for years and sees massive changes coming to the marketing industry via that channel.

“In a web 3.0 world, you know nothing about your customer, aside from what their blockchain address is, what their wallet contents hold, and their transactions. There is no such thing as PII (Personally Identifiable Information.) This world already exists and you have to market to this world where that’s all you know about the person. [This is] where we’re going to end up anyway.”

It seems that cookies, or anything like that, will be coming back into the marketing toolbox by this future forecast. Time for adapting to new methods of reaching the right audience is now. To hear more from Epstein and Gtmhub, make sure you check out the full episode of Marketing Trends!

Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

--

--

--

Stories & podcasts that make smart people smarter: www.Mission.org. The Mission Daily: www.apple.co/2KMXjhQ. The Story podcast: www.apple.co/2HEcveQ.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

How to Create Content that Will Massively Impact Your Audience (People Like Us pt.3)

Digital Marketing Tools Mastery Bundle

On Avoiding Death by Webinar

READ/DOWNLOAD*$ Discrete Choice Experiments in Marketing: Use of Priors in Efficient Choice Designs…

AR Billboards, Nike Builds Digital Courts and Marketing Quick Hits.

Snapchat Best Practices for Influencer Marketing

Young Atlanta Designer Cosigned By LeBron James & Young Thug

The Free Market Is Trying to Sell You Minimalism

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Mission

Mission

Stories & podcasts that make smart people smarter: www.Mission.org. The Mission Daily: www.apple.co/2KMXjhQ. The Story podcast: www.apple.co/2HEcveQ.

More from Medium

A Week In My Life: How I stay focused and get it “all” done as an entrepreneur

A Week In My Life: How I stay focused and get it “all” done as an entrepreneur

Becoming a CEO| Starting Out

Trying Too Hard to Build a Better Mousetrap For your Audiences?

Mousetrap Fallacy

Staying Within Canopy Limits — How Canopy is Calculated