The Future of Marketing is Here with Jeremy Epstein, the CMO of Gtmhub
Let’s go to the moon!’ …is a great and lofty goal, but it doesn’t mean much if you or I say it. Why? Because, just guessing, you don’t have an actual plan for how to do that, or the means, for that matter. Point is, you need an actual plan, with real numbers and defined goals, and set time frames in order to achieve your goals. My guest this week, the CMO of GTMhub, Jeremy Epstein gets this and is passionate about the usefulness and importance of OKRs in the marketing department.
“Google is usually is held up as the poster boy/girl/non-binary person for OKRs, because in the in the Bible of the OKR industry is what’s called ‘measure what matters.’” Epstein said. “John Doerr introduced OKRs to Google. OKRs have this deep history going all the way back to Andy Grove at Intel, based on Peter Drucker. If you’re a real student of that you’ll really appreciate it. By my calculation, OKRs will be embedded in every successful organization in some form or format by the end of this decade. They are that game-changing capability-wise from a strategy execution perspective.”
And changing up the game is exactly what Epstein is best at. He’s been in the crypto game for years and sees massive changes coming to the marketing industry via that channel.
“In a web 3.0 world, you know nothing about your customer, aside from what their blockchain address is, what their wallet contents hold, and their transactions. There is no such thing as PII (Personally Identifiable Information.) This world already exists and you have to market to this world where that’s all you know about the person. [This is] where we’re going to end up anyway.”
It seems that cookies, or anything like that, will be coming back into the marketing toolbox by this future forecast. Time for adapting to new methods of reaching the right audience is now. To hear more from Epstein and Gtmhub, make sure you check out the full episode of Marketing Trends!
Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.