Marketing Team Metamorphosis through Company Growth with Amy Cook the CMO of Simplus

Photo by Charles Deluvio on Unsplash

Predicting exactly how much growth to expect (or strive for) in your business can be tricky to forecast. This week we look to Amy Cook, CMO of Simplus, who has grown, scaled, and been a part of many merging teams throughout her career. Becoming a leading Salesforce partner came after years of growth and scaling of smaller businesses. Their growth has been rapid and expansive, which required great leadership.

“Simplus was doing a few million and had just barely done a series A. [We had] a growth rate of over 300% year-over-year. I attribute so much of that to our CEO who really empowered each team member on the executive team to do the very best that they could. And then he kept it all together with his vision and focus on culture. It was really an amazing opportunity; since then [in] the past 18 months we’ve been acquired by Infosys. That has been another humongous learning curve to learn how to be part of a massive organization of 250,000 people.”

Regardless of the size of the team or the title on your email signature, Cook is all about finding the best marketing solutions to her questions. Her success in marketing can be attributed to her openness and collaboration.

“When marketing [takes] as more of an ancillary role, then you lose a lot of the positivity that you can have from marketing. So [for] me, I have finance meetings with the team each week. The finance team is luckily super cool to work with. Not only do you have to connect internally [with teams], but you also need to connect with your partners with your customers and do joint co-marketing with your partners to reach the same customers. It’s a whole lot of relationship-building, even more than I would have expected when I just started doing marketing deliverables all those years ago.”

In this episode of Marketing Trends, Cook dives into, scaling well and growing a marketing business to enterprise size, and as a part of that keeping the marketing part of the business integrated with the whole organization. Prepare to benefit from Cook’s optimistic and collaborative attitude about growth and best marketing team practices. Hear more from Cook and Simplus by checking out the full episode of Marketing Trends!

Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

--

--

--

Stories & podcasts that make smart people smarter: www.Mission.org. The Mission Daily: www.apple.co/2KMXjhQ. The Story podcast: www.apple.co/2HEcveQ.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Planning Your Content

How Brands are Using NFTs as a Marketing Tool

Winning tactics for lead magnets.

Review — Shopping Cart Abandonment

Why is it important to retain your existing customers?

Overcome the Google Gods: The Best SEO Learning Tools

Gartner Identifies Thought Leadership Marketing As Major Trend

Addicted to Technology? It is NOT your Fault

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Mission

Mission

Stories & podcasts that make smart people smarter: www.Mission.org. The Mission Daily: www.apple.co/2KMXjhQ. The Story podcast: www.apple.co/2HEcveQ.

More from Medium

Top 5 Must-Know Sustainability Lessons in Apparel Retail Industry

The Power of Personal Branding & Building a strong Online Presence - TalentNomics Inc.

Who Are the Influencers?

Business Communication Assessment Has Become More Important Than Ever