Hybrid Smart Contracts and Blockchain Technology Networks in Development at Chainlink Labs with CMO, Adelyn Zhou

Marketing Trends Podcast

At Chainlink Labs, CMO Adelyn Zhou embraces the complicated nature of marketing in the quickly evolving field of blockchain technology. She also leans into the idea that technology like blockchain can have a major impact on often-forgotten parts of the world.

“Chain Link is a developer tool. We help developers [who are] building applications on the blockchain, connect their clinics, their applications, to things outside of it….whether that’s data, or computation, or information, or other existing systems, I think of us as a bridge.”

They have already experienced success with users in Africa that are implementing the tool creating hybrid smart contracts that combine the all-important weather data with the terms set in the smart contract, allowing farmers to increase the scope of their business prospects and to get paid for what they provide.

“I think one thing being in a developed world [is that] you don’t realize is that we take a lot of our, our legal system and our contracts for granted. We think that, of course, you know, like if I get into this contract and they don’t pay me or they don’t deliver, I can take them to court. But in a lot of parts of the world, you don’t have that.”

Chainlink Labs is at the forefront of developing ways to connect data in the outside world to the blockchain to solve a myriad of problems. What does that look like in practice? Well, basically Chainlink is creating cross-chain communications and by doing so, it is using cryptocurrency and blockchain to open up a better way for developing nations to do business. And where does Adelyn come into the picture? As she communicates about the potential of this technology and builds trust with developers they move closer to fully realizing the good that can be accomplished in the world through Chainlink Labs. Learn more about the unique challenges of this new world of marketing on this episode of Marketing Trends.

To hear more from Zhou and Chainlink Labs, check out the full episode of Marketing Trends.