Customer-Focused Growth Led by Damien Wilson, the CEO of Røde Microphones

Photo by Ricky Kharawala on Unsplash

Content is a word that gets thrown around a lot, and the truth is, today it is easier than ever before to create content. A big reason for that is thanks to companies such as Røde Microphones, which create budget-minded products that constantly push the industry forward. For Røde, innovation is the name of the game and no one knows that better than Damien Wilson, the CEO of Røde Microphones. He has been with the company since early days, growing into his leadership role and scaling the business on a rapid timeframe. He has been a driving part of so much growth and change in the business since the early days.

“I’m a kid from the Western suburbs, which is not necessarily a nice area and I never thought I’d be sitting in New York doing business, or sitting on a couch with Guns and Roses,” Wilson said. “When I walk into Guitar Center on Sunset Boulevard and I see a Røde product, I get excited because I listened to that music of the eighties where Sunset Boulevard was the place to be.”

The transformation of the audio industry has truly been accelerated because of the way the companies like Rode have democratized audio equipment. It no longer takes a fortune and an entire studio build-out, to get professional-sounding content. From his early implementation of educational content marketing to the way he thinks about expanding product offerings, Wilson has had incredible experiences along his journey and many lessons to share from it.

“What we’re looking at now is adjacencies that we can move into. We look at our customer and say, ‘What is our customer’s workflow? What are they doing?’ They’re podcasters; they’re content creators. ‘What sort of equipment are they using?’ Oh, they’re wearing headphones, and those headphones don’t say Røde. So maybe we need to work into that adjacency.”

Learn more about the unique hiring challenges that Røde has been facing in Australia during the past 18 months, and how the company has been able to pivot through innovating in its use of manufacturing equipment. In this episode of Marketing Trends, Wilson discusses how Røde was able to pivot from a simple Australia-based company to a globally recognized brand. He also discusses how Røde handles customer feedback to ideate its product line, and how influencers can push your products further. To hear more from Damien and Røde, make sure to check out the full episode of Marketing Trends here!

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