Bypassing Developers and Creating No-Code Marketing Tools with Saksham Sharda, Creative Director, and CIO at Outgrow
Online shopping has exploded in the last year and with so much to choose from at the click of a button, many online merchants are finding the need to help their consumers narrow down the options and find what they really want. Saksham Sharda the Creative Director and CIO of Outgrow is here to help with your decision fatigue as a consumer, and at the same time provide more in-depth back-end data about each guest who enters your site. Outgrow is a machine learning tool that requires no coding abilities to utilize and deploy. You and your marketing team can create quizzes and other helpful funnels that will guide your consumers to the product or service that suits them best.
“The hardest part of the job is negotiating with developers. It is absolutely unnecessary. It is energy draining. The market favors creativity.”
The ability to quickly turn a fun marketing idea into a viral marketing tool with an easy-to-use backend can level up your and your consumer’s experience. These tools are great for goods and for services.
“We have allowed people to make calculators like these that tell you an estimated cost of a thing or a quiz that helps you choose because there’s so much choice paralysis. As a podcaster, if on your website, I put a quiz saying, ‘Which of my episodes should I listen to first?’ And then you also have a question about the industry, and then you give them two or three episodes to choose from. You’re making choosing easier.”
Easier choices lead to happier customers and better experiences. For more information about Saksham and Outgrow, check out the rest of the episode here!
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