Published in Mission.org

·1 day ago

Overcoming Obstacles to Create ‘Organized Gym Bags’

How do you overcome resistance when launching a company? Caleb Ulffers, Co-Founder and CEO of Haven Athletic, set out to design, manufacture, and sell “organized gym bags” after experiencing frustrations with his own outdated duffel. On Up Next in Commerce, hear how his team persevered to successfully pre-launch their product. Tune in to learn: Caleb’s background (2:00) The story of Haven Athletic (11:30)

Exercise

1 min read

Overcoming Obstacles to Create ‘Organized Gym Bags’

via https://havenathletic.com/collections/shop-haven-products

How do you overcome resistance when launching a company? Caleb Ulffers, Co-Founder and CEO of Haven Athletic, set out to design, manufacture, and sell “organized gym bags” after experiencing frustrations with his own outdated duffel. On Up Next in Commerce, hear how his team persevered to successfully pre-launch their product.

Tune in to learn:

Caleb’s background (2:00)
The story of Haven Athletic (11:30)
How Caleb and his team overcame resistance while building the company (18:40)
What the Haven launch looked like and where the company is today (24:30)
What Caleb would do differently if he were launching the brand today (34:40)

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Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Published in Mission.org

·6 days ago

The Digital Transformations Happening in Healthcare, Manufacturing, and Beyond

Because technology, platforms, and customer expectations are changing so quickly, brands require service and IT consulting firms like SoftServe. SoftServe has more than 450 clients around the world and across industries such as healthcare, manufacturing, software, and more. On Up Next in Commerce, Adam Gabrault, the President of Strategic Verticals & Industry Solutions, North America, details some of the challenges SoftServe’s clients are facing and what kinds of solutions are on the table. Enjoy!

Health

1 min read

The Digital Transformations Happening in Healthcare, Manufacturing, and Beyond

Photo by National Cancer Institute on Unsplash

Tune in to learn:

About the challenges Adam has faced (2:10)
About SoftServe’s roots in Ukraine (7:00)
Adam’s thoughts on A.I. (21:55)
Can we start putting health data on the blockchain? (32:10)

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Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Published in Mission.org

·Sep 27

Leveraging Technology in Retail

Can a tech career lead to success in retail? Jenna Flateman Posner, a former professional rugby athlete, is a tech expert turned retailer who is now the Chief Digital Officer of SNIPES, a successful sneaker and streetwear company. On Up Next in Commerce, tune in to hear her unique perspective on how to win by utilizing technology in retail. Tune in to learn about: Jenna’s experience as a rugby player (2:15)

Technology

1 min read

Leveraging Technology in Retail

Tune in to learn about:

Jenna’s experience as a rugby player (2:15)
What Jenna describes as SNIPES’ “hype selling” model (11:30)
About Jenna’s journey from tech to retail (15:00)
How tech investments add incremental value to SNIPES (27:48)

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Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Published in Mission.org

·Sep 22

The Journey of GOOD PLANeT Foods Part 2: Establishing A Brand in an Expanding Market

GOOD PLANeT Foods was established with a mission in mind, but how did that mission end up as products in the hands of consumers? On part two of this two-part episode, we welcome back David Israel, Founder and CEO at GOOD PLANeT Foods, who is joined by his Co-CEO, Bart…

Plant Based

2 min read

Published in Mission.org

·Sep 20

The Journey of GOOD PLANeT Foods Part 1: How David Israel’s Entrepreneurial Spirit Served Him Throughout Many Ups and Downs

David Israel has had an incredible journey to where he is now, serving as the Founder and CEO at GOOD PLANeT Foods. In part one of a special two-part episode of Up Next in Commerce, hear David’s backstory, including a long, drawn out legal battle and creating a business from…

Legal

1 min read

The Journey of GOOD PLANeT Foods Part 1: How David Israel’s Entrepreneurial Spirit Served Him…

Published in Mission.org

·Sep 15

Dissecting the Second Edition State of Commerce Report

In the ever-evolving world of ecommerce, brands are constantly looking for data and resources to help them carve out a path forward. Salesforce wants to be that font of information for brands, and it’s delivering valuable insights via the Second Edition State of Commerce Report. On this episode, Caila Schwartz, the Director of Industry Insights at Salesforce, digs into some of the report’s findings and provides some tips and predictions for how brands should handle the holiday season.

Ecommerce

1 min read

Dissecting the Second Edition State of Commerce Report

Published in Mission.org

·Sep 13

Powering A Brand and The Human Body with Soylent CEO Demir Vangelov

Finding passionate customers and engaging with them regularly is like the quest for the holy grail for most brands. Soylent has been successful in its efforts, but it hasn’t always been easy. On Up Next in Commerce, Demir Vangelov, the CEO of Soylent, recalls the complete rebranding process the company went through and how it’s evolved since. Enjoy! Tune in to learn: Acquisition tactics to consider (9:13)

Business

1 min read

Powering A Brand and The Human Body with Soylent CEO Demir Vangelov

Photo by Alexandra Andersson on Unsplash

Tune in to learn:

Acquisition tactics to consider (9:13)
How to think about your brand to become more approachable (11:55)
Some intriguing platforms and areas of engagement (14:50)
The Soylent retail strategy (20:20)
What does Soylent do to delight retailers it works with? (23:45)

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Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Sep 8

Automation Is Just the Beginning for Business — Here’s How the IT Leaders Are Taking It to the Next Level

How businesses like Vonage and Autodesk are using automation to create seamless experiences for customers. Automation is everywhere, but what does it mean? Automation’s transformative power is evident, and we dig into how four different organizations are applying that power. IT Visionaries spoke with four IT leaders to discover what…

Automation

6 min read

Published in Mission.org

·Sep 8

Advice From a Replatforming Pro With Rob Johnson of Wyze

Replatforming to increase ROI and the customer experience is often an essential task for an ecommerce business. On Up Next in Commerce, Rob Johnson, Principal E-Commerce Technical Program Leader at Wyze, describes the replatforming experience at Wyza and his previous company Deseret Books. …

Ecommerce

1 min read

Advice From a Replatforming Pro With Rob Johnson of Wyze

Published in Mission.org

·Sep 6

Team and Brand Building With Sean Moriarty of Leaf Group

After building brands, teams, and customer bases at companies like Ticketmaster and Saatchi Art, Sean Moriarty was the perfect person to lead Leaf Group as it amassed its portfolio of leading digital brands. On Up Next in Commerce, Sean discusses some of the lessons he’s learned and divulges how he’s helping Leaf Group’s brands experiment in an evolving digital world. Tune in to learn: Building the Ticketmaster platform (7:00)

Teamwork

1 min read