Marketing Trends Podcast

picture via CNET.com

While cable services may be on life support, the simple truth is that live TV captivates audiences in ways on-demand content can’t. Maybe it was the anticipation that came with watching Roy Halladay fan 11 Marlins hitters in a perfect game for the Phillies back in 2010 or the anxiousness that occurs watching state-by-state election results roll in on a Tuesday night in November. The bigger point is that while on-demand content has become a big part of our daily viewing habits, live television and the revenue companies generate from those audiences is undergoing a renaissance.

“In…


How engineering has helped transform the field of law by making the impossible seem easy

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Imagine this: you’re working on a jigsaw puzzle. It’s 1,000 pieces and you’re methodically going through them all, connecting what goes together, maybe categorizing the different types, colors, and patterns. And, while you’re doing this, all of a sudden that 1,000-piece puzzle becomes a 1,500-piece puzzle. And, oh yeah, the picture has changed. And this keeps happening over, and over, and over again. It would drive you crazy. But unfortunately, for business owners and business professionals, this story is one that’s all too familiar.

A…


Bringing a new brand to an industry dominated by old-school companies and ideas

via https://www.psgoodtimes.com/products/our-condom

When you’re building a business, the stakes are always high. Now think about building a company based on a product that absolutely has to work 100% of the time and the other competition in your category has been around for a century and owns about 70% of the market. That might seem like a lot of pressure, and you maybe would assume that having to succeed under those circumstances would mean working in a pretty intense environment. But that’s not necessarily the case for P.S. Condoms. The young DTC brand launched its first product in early 2020 and has been…


IT Visionaries Podcast

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In general, creative-types fall into two camps. The first camp loves the excitement of creating something flashy — things that people can identify, experience, and viscerally respond to. The second camp is made up of those who care about building a foundation so that other people can create great things upon it. If they do their jobs really well, their work may go relatively unnoticed. But that’s okay with them. They can sit back and smile, knowing they helped other creators do their best work.


Marketing Trends Podcast

At Chainlink Labs, CMO Adelyn Zhou embraces the complicated nature of marketing in the quickly evolving field of blockchain technology. She also leans into the idea that technology like blockchain can have a major impact on often-forgotten parts of the world.

“Chain Link is a developer tool. We help developers [who are] building applications on the blockchain, connect their clinics, their applications, to things outside of it….whether that’s data, or computation, or information, or other existing systems, I think of us as a bridge.”

They have already experienced success with users in Africa that are implementing the…


How FLOR uses a blend of old-school and new school marketing tactics to find new customers and personalize their experience from start to finish

Photo by Sina Saadatmand on Unsplash

Catalogs and carpeting are two things that most people think went out of style in the 1990s. But those people are wrong, and FLOR is here to prove it.

James Pope is the General Manager, Director of Marketing & Sales Operations at FLOR, and he is helping the company make carpet cool again, and it starts with using an old school catalog as the main entry point for consumers.

“I think the wonderful thing about digital ads, PLAs, Google Shopping, is there’s a lot of exposure, but it doesn’t create that brand level imagery or engagement,” Pope said. “And that’s…


How Avery Dennison is Closing the Gap Between The Physical and Digital World with Max Winograd, VP of Connected Products

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Efficiency, transparency, trust. These are all things that both businesses and consumers crave, but don’t always achieve. Especially not all with one solution. But thanks to digital identities, that’s about to change.

The technology that is coming out of Avery Dennison is taking digital identities past the point of simple QR codes and RFID tags, and into a place where brands and consumers will be able to do more with individual products than ever before. We’re talking about a world where you can track the tiniest details of a product in shipment, like its exact origins to its temperature. And…


Wayne Berger, CEO of IWG North America and Latin America, discusses how the company rode the waves of the coworking boom and bust to emerge ahead of the pack.

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As far as trends go, a few years ago you were probably hearing all about the rise of co-working and how some big brands were making inroads in major cities to give workers looking for more options exactly that. But there was one company that was already there, holding steady through it all and emerging from the co-working bubble still standing strong.

Wayne Berger is the the CEO of IWG North America and Latin America. IWG, short for International Workforce Group, boasts thousands of coworking spaces internationally, and has been on the co-working bandwagon before it was cool. …


Why it’s next to impossible for marketers to obtain a single source of truth when it comes to their datasets

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There’s a notion among marketers that the way to provide the best customer experience is to have the richest data. After all, to CMOs and most modern marketers, data is basically the key to unlocking customer success. But to provide those marquee customer experiences, there’s a myth swirling around that the only way to have success is if all your data sets live in one place. You need the mythical “single source of truth.” But is a single source of truth actually attainable in today’s oversaturated martech ecosystem? Paul Cowan is the CMO of FreshBooks, and he isn’t so sure.


How KITS Co-founder Roger Hardy has found repeated success in the DTC Eyewear Space through a customer-first approach

Photo by Redowan Dhrubo on Unsplash

Sometimes, people are just born with a gift, and for Roger Hardy, all the evidence points toward the fact that he has a knack for DTC eyewear. That’s a very specific niche to live in, but Hardy has made himself comfortable there over the years. His first foray into the space was in the early 2000s, before ecommerce was even a thing, when he and his sister started a little brand called Coastal. They built a website, bought some contact lenses and just started selling them. The first month, they made 70,000 sales. By the end of their first year…

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