How digitization, data science, and AI are being used to identify and provide services to small businesses exactly when they need them.

Photo by Artem Beliaikin on Unsplash

How to test messaging to find the right copy that resonates with audiences

via https://usehuron.com/products/bigger-3-kit

Building a brand with inclusivity at its core, pivoting from wholesale to DTC to retail, and expanding into new product categories

via https://boysmells.com/collections/holiday-gift-guide

Are you willing to get fired for what you believe is best for your company? For Elizabeth Cholawsky, the Chief Executive Officer of HG Insights, the answer to this question is a resounding ‘yes!’ Find out why she’s willing to put it all on the line and how that ‘conviction meter’ is unlocking success for HG Insights.

Photo by Mia Baker on Unsplash

Scott Donnell, Founder of Hapbee Technologies, discusses investing in, testing, and bringing to market a technology to improve people’s lives, plus all of the marketing, consumer education, and supply issues that went with it.

via https://hapbee.com/

Penny Murphy, President of Pioneer Linens, Discusses How Company Pivots Have Led to More than a Century of Success

Photo by Héctor J. Rivas on Unsplash

Mission

Stories & podcasts that make smart people smarter: www.Mission.org. The Mission Daily: www.apple.co/2KMXjhQ. The Story podcast: www.apple.co/2HEcveQ.

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