Mission

How should companies think about AI? When should it be used? Should it be regulated? On Up Next in Commerce, Dr. Athina Kanioura, Chief Strategy and Transformation Officer of PepsiCo, shares her expert insights and explains how AI increases efficiency at PepsiCo. She also dives into their cross-functional “digital hubs” and the bias problem with hiring algorithms.

Photo by Hitesh Choudhary on Unsplash

Tune in to learn:

  • Athina’s most contrarian thought about AI (08:25)
  • How AI makes PepsiCo more efficient (23:00)
  • The bias problem with hiring algorithms (30:01)
  • The purpose of PepsiCo’s digital hubs (38:40)
  • How to upskill talent (42:40)

Mentions:

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

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What are the benefits of turning your passion into a career? Rob Bossen, CEO of Grey Duck, shares how his interest in stand-up paddleboarding allows him to innovate within niche spaces and provide a better experience to sporting goods consumers. Tune in to Up Next in Commerce to hear more about Rob’s transition from finance to outdoor sports, and the lessons he’s learned along the way.

Photo by Susan Weber on Unsplash

Tune in to learn:

  • About Grey Duck’s stand-up paddle board innovation (08:01)
  • How Grey Duck sells direct to consumers (13:18)
  • About the growing trend for inflatable products (16:47)
  • Why the used product market is on the rise (28:05)

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

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Photo by Anton on Unsplash

How do you find white space in your market? And when you do, how should you time your product release? Ken Wegner, President of Jel Sert, and his son Gavin, Senior Brand Manager of subsidiary SLIQ Spirited Ice, share their approach at Jel Sert. On Up Next in Commerce, they discuss their experience at this nearly 100-year-old family business, and how the company successfully transitioned into the competitive alcoholic beverage industry.

Tune in to learn:

  • Lessons from Jel Sert’s history that resonate today (10:00)
  • Entering the alcohol segment (17:00)
  • How to find white space and time your entry into the market (28:00)

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

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via https://liquiddeath.com/products/12-pack-tallboys

How can companies capture customer attention and spark interest in their brand? Hamid Saify, SVP of Digital Retail at Liquid Death Mountain Water, discusses the brand’s “tongue-in-cheek” approach and its “connection-first” marketing strategy. Tune in to Up Next in Commerce to learn about the company’s success stories and how to drive loyalty through merchandise.

Tune in to learn:

  • Which metrics matter and why you should not be hyper-reactive (7:20)
  • How to use merchandise to actually build brand loyalty (12:55)
  • Coming up with design ideas for merchandise (19:04)

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

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Photo by Shourav Sheikh on Unsplash

How can a company stand out in an overpopulated market? Jasper Falluca, Director of Business Development at Palermo’s Pizza, shares innovation through eCommerce to create a new platform for DTC frozen pizzas. Tune in to Up Next in Commerce to learn more about Palermo’s Pizza and its accomplishments in the pizza business by building meaningful connections with customers and using data to create successful products.

Tune in to learn:

  • About the story behind founding the family business (02:05)
  • More on the driving force behind growth (07:56)
  • Building lasting relationships with customers (15:38)
  • About the tech stack behind the expansion to DTC (24:00)

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

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Photo by Lo Sarno on Unsplash

How do startups aim to disrupt the current market? Gabe Coyne, CEO of Stix Golf, explains that businesses need to create affordable options in the middle ground between bargain and luxury. Tune in to Up Next in Commerce to learn more about Gabe’s process for finding the right channels to showcase quality products for affordable prices.

Tune in to learn:

  • Behind the scenes of designing the Stix clubs (8:45)
  • How Stix built awareness during a second launch effort (15:40)
  • Thoughts on retail for DTC companies in today’s market (17:20)

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

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