How marketplaces have evolved and how the connections created within marketplaces give brands a more 360 view of customers

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Mini malls, shopping centers, and large department stores all still exist and remain popular despite their digital counterparts

But online marketplaces are where more and more brands are gathering to not just sell goods, but to get a better 360 view of their customers, and gain access to sell products from other big name brands that fit their marketplace niche. Jason Wyatt is the Executive Chairman at Marketplacer, a business dedicated to creating marketplaces, so he knows a thing or two about the industry, and it’s one he absolutely loves.

“Marketplacer is probably the most fascinating business that I’ve ever…


How PwC gamified upskilling to create an unstoppable workforce

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Most companies have come to realize how important it is to undergo digital transformation, but few have set the wheels in motion to ensure their employees become digital citizens.

PricewaterhouseCoopers’ Chief Product officer, Suneet Dua, describes why a gap exists between what needs to be done and what is happening at companies.

“80% of the CEOs are worried about the key skills of their individuals,” he explains. “However, 20% haven’t done anything about it. So why have one out of five CEOs not done anything about it? It’s because they don’t know how.”

Dua has spent several years looking into…


It’s the most wonderful time of the year — New Podcast Season!

Hey, podcast fans!

We’re so excited to announce our newest show: Business X factors!

Business X factors is a podcast that takes you behind the curtain of some of the most successful companies in the world and gives you an insider’s look at how they built and maintain their dominance.

In every episode, host Jeremy Bergeron sits down with top executives from companies like PricewaterhouseCoopers, UPS, Intel, VMware, and many more. Together they will reveal that organization’s “X factor” — the tool, technology, software, culture, or mindset that has given them a competitive upper hand.

From unlocking personalized customer journeys…


Why out-of-home advertising is no longer a one-size-fits-all marketing strategy

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When you think of out-of-home advertising, your mind probably drifts to those aging billboards you see passing by along the highway. And while those old-school relics do fall into the realm of out-of-home marketing, there is actually much more to it. Essentially, the term out-of-home advertising can be applied to anything that can be used as a marketing canvas. Mobile devices, Time Square, digital signage, you name it. And for marketers looking to optimize their ad spend and target specific audiences, out-of-home advertising has become a necessity.

“So the notion of being able to attribute value to out-of-home exposure is…


Launching a company after going viral and bringing change and sustainability to an otherwise un-disrupted industry

via https://bitetoothpastebits.com/products/the-duo

Lindsay McCormick knows a thing or two about pivoting. After all, she went from planning to live in a van and travel around the country selling her sustainable toothpaste bits to launching a transformative and still-growing company that has taken the internet by storm and has left the big brands shaking in their boots.

Bite Toothpaste Bits was the company McCormick never meant to start, but a viral video helped launch her full-time into the world of ecommerce after she went from 6,000-lifetime sales to 200,000 in a single week. From there, she had to scale from manufacturing in her…


Agility and data are the keys to marketers’ success

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Missed deadlines, delays, and projects that never see the light of day. These things are the bane of any marketer’s existence, but they are the common obstacles that arise with any kind of project. The true challenge of marketing is much deeper than that.

“The biggest challenge of marketing is to build brand awareness of your product or service in a way that resonates with customers to the point that they cannot live without your product,” says Jennifer Sabin, the Director of Content Marketing at Capacity. …


Unique strategies to sell luxury items in an omnichannel world

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One of the hardest things to do in ecommerce is creating an online experience that truly showcases every aspect of a product. This is especially true in the world of luxury goods, where allowing customers to touch, feel and admire the craftsmanship of a product while having an indulgent in-store experience is tantamount to the story of the brand and that entire experience serves as the main selling tool.

Throughout his career at places like Brunello Cucinelli and Boggi Milano, Fedele Sforza has had to meet that challenge head-on and figure out a way to create a luxury ecommerce experience…


The importance of staying true to your brand’s values and mission

via https://www.fjallraven.com/us/en-us/about

There is one simple tip to keep in mind when it comes to brand building: know who you are and what your mission is. That’s advice from powerhouse brand builder and VP of Brand Experience for Fjällräven, Jean-Marie Shields. As she explains it, when you have those core tenants down pat, the rest of your marketing can flow naturally.

“We’re a 60-year-old company and our whole mission is very simple — it’s to inspire people to walk with nature. In marketing or branding, we use that message for everything we do,” she said.

Throughout her career, Shields has worked with…


What it takes to transform a multinational corporation

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No digital transformation is the same, but when a massive B2B organization embarks on that journey, you better believe that there will be a lot of lessons learned that can be applied to any other company. That’s why we wanted to talk to former Chief Digital Officer at Univar Solutions, Ian Gresham, who led the digital transformation and ecommerce implementation at this $9 billion multinational industrial distribution business. Look around at the things around you, make up, dish soap, skin care, solvents for your car. Univar probably has a part to play in that.

“My story is one of helping…


How to get to know your customer and why speaking their language is key

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We hear all the time that marketers at their core are storytellers. And there’s no better way to sell your product than to put a story behind it. But what if your product is not really a product? What if the product is simply just analytics? How do you brand that experience? Jim Sinai was presented with that very challenge when he helped launch Einstein, Salesforce’s A.I. for CRM, and he said there were two key things that stuck out about that experience.

“There’s two actually really important lessons for all the marketers out there,” Sinai said. “One, research is…

Mission

Stories & podcasts that make smart people smarter: www.Mission.org. The Mission Daily: www.apple.co/2KMXjhQ. The Story podcast: www.apple.co/2HEcveQ.

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