Photo by rupixen.com on Unsplash

Shinola is a lifestyle brand that partners with family businesses and iconic brands to showcase a wide range of American-designed products. Which means the company has to know how (and where) to continually reach all segments of an ever-growing audience. On Up Next in Commerce, Joel Layton, the VP, Head of Ecommerce, Digital & Marketing for Shinola discusses what that looks like.

Tune in to learn:

  • Are we in a DTC vs retail world? (6:30)
  • Enacting a test and learn strategy (9:35)
  • Going all-in on TikTok (12:55)
  • Thinking ahead for the coming year (19:00)

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

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Photo by CardMapr.nl on Unsplash

Description: What do Apple Pay, WhatsApp, and Crypto have in common? They are all preferred channels of payments and messaging that customers may prefer to use. On Up Next in Commerce, Michael Affronti, Senior Vice President and General Manager of Payments and Messaging at Salesforce, shares his perspective on how companies should evolve their options for communication and payments to build better, more personalized relationships with their customers.

Tune in to learn:

  • About Michael’s patents (05:09)
  • What payments trends will be emerging (15:18)
  • Why Michael is keeping an close eye on crypto currency (25:00)
  • How brands should reevaluate their messaging systems (32:06)

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

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How do successful CPG companies build a following? Nick Saltarelli, Co-founder of Mid-Day Squares, shares how he and his partners “celebritized” themselves through an Instagram reality show to break into the chocolate industry. On Up Next in Commerce, he dives into social media strategy, building a fanbase that asks grocery stores to stock their products, and fighting back against attacks.

Tune in to learn:

  • Fighting cyberattacks and legal battles against Mid-Day Squares (01:30)
  • Launching without support from grocery stores (14:49)
  • Why you should remove yourself from the data tracking obsession (25:45)
  • “Cracking” TikTok (35:35)

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

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