Double-tap — or in some cases just tap — to like. Those little filled-in hearts and thumbs-up used to be the currency of marketing campaigns. How many did you get? Then bots disrupted, and the market for selling likes got out of control. Brands started wising up to the super…
Conor Lewis, Founder of Fort, discusses the early struggles of entrepreneurship and how he’s tapping into DTC and ecommerce pros to help guide him through some tough times.
You hear a lot about the success stories and the big companies doing new and exciting things. …
There are few things in life that are not volatile. The stock market rises and falls, much like a pendulum swinging from left to right. Crypto is viewed as a rocket ship, but its returns remain mostly inconsistent, and the housing market has seen its fair share of crashes over…
Gina Hortatsos, CMO of LogicGate, discusses how the company’s fundamentally different view of risk is helping companies find strategic advantages.
There is a certain level of risk associated with every aspect of life. Some things are riskier than others. Jumping out of a plane puts you in more danger than making yourself some toast in the morning — unless in the unlikely event that you happen to live with a…
Cynthia Kleinbaum Milner, VP of marketing for Walmart Plus, Online Grocery and Mobile App at Walmart, discusses how to build an overall experience on a mobile app, and what it takes to keep bringing more value to Walmart customers.
Throughout the years, Walmart has brought the idea of the superstore to life. The company name is ubiquitous, most Americans live within eight miles of a Walmart, and within the store, you can find everything from groceries to automotive services to custom paint production. Seriously, there is very little that…
Swipe right on… Twirla? Creating ads for a contraceptive patch on dating apps is emblematic of the innovative approach that Amy Welsh, the Vice President of Marketing takes at Agile Therapeutics. Welsh has no shame in working with marketing agencies to utilize the advantages that they offer, while also maintaining…
Michael Wieder, Co-Founder, President, and CMO of Lalo, discusses connecting with and creating the best shopping experience for new parents
How new parents shop for their babies is unlike how anyone shops for anything else. I know, I’ve been there. You’re anxious, you’re thinking about all the things your baby will need, but you’re also thinking in stages of what you’ll need three months from now when your baby is…
Marketing Trends Podcast
Not all customer service experiences are bad, but when tensions are high, problems are amplified. In order for you to even be contacting the company responsible, something is already wrong. Adding a layer of inauthentic robot walk-throughs of your website’s FAQ section and pretending it’s a real…
The development of smart eyewear and how apps, blockchain, and a community of invested individuals can be the future of selling products
What do eyeglasses, blockchain, and social media all have in common? If you answered nothing, then obviously you haven’t heard of Lucyd, a smart eyewear company that is bringing hardware and software together in pretty incredible ways.
“It’s really like headphones and glasses in one,” Harrison Gross, the co-founder and…
A behind-the-scenes look at what made Lockheed Martin the company whose technology the world relies on
A rogue, dead, spy satellite is plummeting toward Earth. At impact, it will cause devastation — a toxic spill could cover an area the size of two football fields. This satellite has to be taken out.
This is not a retread Hollywood movie, with a superhero soaring in to save…
Mission
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