After his first trip down the eCommerce road ended in failure, Jay B. Sauceda swore to never again travel down that path. But life has this funny way of coming full circle and turning your failures into successes. Today, Jay is the founder and CEO of Texas Humor, an eCommerce shop so successful that Jay decided to take the leap and also build Sauceda Industries, which helps manage not only Texas Humor logistics, but the logistics of many other D2C companies.

The journey from failure to repeated success was a winding one, and the path back down the digital road began when Sauceda saw that a funny social media profile he had been building had slowly but surely amassed a massive following. …



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