What if you learned what you thought was your career passion was not your heart’s desire? Brian Seewald, the SVP of eCommerce at Express, reset and found a true affinity for retail generally and, ultimately, ecommerce. Tune in to Up Next in Commerce to hear from Brian about how Express offers its customers “personalization, [an] omnichannel experience, styling and fit, and community.”

Tune in to learn:

• Evaluating the Express retail and ecommerce strategies (13:20)
• Express’ digital plan for customers, including its mobile app (17:00)
• New platforms for shopping including livestreams, Instagram, and more (29:30)

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Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Ellis McCue has a long resume that has taken her through the world of ecommerce, supply chain, and venture capital. Now, she is the CEO of Territory Foods, where she is trying to make the world better one meal at a time. Hear all about it on Up Next in Commerce.

Tune in to learn:

• How to understand consumer behavior from the front lines (16:00)
• How a “mortality moment” shifted Ellis’s perspective (29:00)
• How Territory foods found the right focus (38:00)
• How to keep track of a distributed network (44:00)

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Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

The Faherty brand started as an idea in an essay, but twin brothers Alex and Mike Faherty turned it into a reality with strategic experience, experimental ideas, and through the power of storytelling. Alex joined Up Next in Commerce to take us through the entire journey!

Tune in to learn:

• The growth of the Faherty brand (7:10)
• How Faherty found and built partnerships with retailers (9:20)
• How Faherty utilizes storytelling (15:00)

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Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Hans Schrei and Luis Gramajo were told that the world didn’t need another cookie company, but they persevered and have found success with their brand, Wunderkeks. On Up Next in Commerce, they share how they went from Hans’ mother’s kitchen in Guatemala to exploding onto the scene in Austin, Texas, and becoming media and celebrity darlings.

Tune in to learn:

• 7:00: How Wunderkeks brand achieved clarity in the US
• 10:00: How Wunderkeks became an ecommerce business
• 14:00: The Wunderkeks approach to acquiring new customers
• 18:00: How Hans and Luis learned the power of storytelling

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Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Gushers in the metaverse and Dunkaroo NFTs? When it comes to DTC experiences, General Mills is not playing it safe. On Up Next in Commerce, Carter Jensen, the Senior Manager of Global eCommerce at General Mills, discusses how his small but mighty team is creating DTC experiences that go beyond simple transactions on a website.

Tune in to learn:

• The future of DTC for brands within General Mills (5:45)
• What General Mills is investing in now (21:05)
• How to create a good Tik Tok experience for customers (24:35)
• The General Mills brands exploring NFTs and the metaverse (28:28)

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Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Big tech platforms like Amazon have led the industry for years. So how can smaller B2B platforms and brands compete and win? Alex Moazed, Founder & CEO of Applico and the co-author of the book, Modern Monopolies, breaks it down on Up Next in Commerce.

Tune in to learn:

• How business models have evolved over the last 25 years (2:10)
• What is the future business model for platforms? (8:40)
• Platform opportunities for founders to take advantage of (17:00)
• How can B2B marketplaces disrupt distributors? (28:40)

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Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.