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The importance of font and licensing when it comes to brand style and building an Ecommerce experience

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When it comes to decisions brand leaders have to make, choosing the typeface that will live across your website and on all of your products is a pretty big one. Customers are going to see and interact with your copy throughout the life of your brand — and making a change to your design style will cause a ripple effect with lasting impacts.

Monotype is the largest company that is dedicated to typefaces. …


The stickiness of the changes brought about by COVID, and why subscription models and supply chain management are foundational to future success.

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The COVID-19 pandemic has turned the world upside down, and there is a lot of talk about when things will go “back to normal,” or whether this is the “new normal.”

Christoph Schell, the Chief Commercial Officer at HP, is spending a lot of time thinking about what this new world will look like. …


How to create a dynamic, custom-built platform and harness the power of SEO.

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swag.com

Why wouldn’t someone like free swag?

That’s not a rhetorical question. In fact, Jeremy Parker has been trying to answer that question since he started his company, Swag.com, …

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