An Intro to “Crossing the Chasm” — Hello, world changers! It’s very difficult for people to adopt new ideas. Whether it’s Henry Ford’s Model T, Intuit’s idea of an automated accountant, or the teddy bear — people are skeptical of new inventions. So how do you “bridge” the gap between people’s current thinking and new ideas? On…

What you can learn from Kodak, Blockbuster, and Amazon Echo. — When should you hold on to a failing project and when should you cut your losses? The “Dead Horse Theory” helps you answer exactly that. I’ve seen many posts about this lately on LinkedIn. Oscar Berg even took a stab at illustrating it. …

What you can learn from Kodak, Blockbuster, and Amazon Echo. — When should you hold on to a failing project and when should you cut your losses? The “Dead Horse Theory” helps you answer exactly that. I’ve seen many posts about this lately on LinkedIn. Oscar Berg even took a stab at illustrating it. So I thought I’d share my learnings…

For fans of the company’s meat snack products, it may seem like Chomps has been an overnight success. But, behind the scenes there has been a lot of hard work, risky bets, and beneficial partnerships that have helped elevate the brand. …

Before she became the VP of Ecommerce and Marketing at Pharmaca, Elizabeth Garry cut her teeth in the digital and marketing world at brands such as Wayfair, Walmart, and Camping World. …

When a company is as large as AT&T and has a legacy that dates back nearly 150 years, one might think it’s difficult for the brand to adapt and innovate. Maryanne Cheung, the VP of E-commerce at AT&T, believes otherwise. …

The DTC world is forever shifting and evolving. Staying on top of changing trends and best practices takes work. We try to make that easier for you by sharing insights from experts throughout the industry. Today, we’re doubling our efforts by speaking with fellow podcast host Eric Dyck, who is…

Shinola is a lifestyle brand that partners with family businesses and iconic brands to showcase a wide range of American-designed products. Which means the company has to know how (and where) to continually reach all segments of an ever-growing audience. On Up Next in Commerce, Joel Layton, the VP, Head of Ecommerce, Digital & Marketing for Shinola discusses what that looks like. Tune in to learn:

In an innovative move, Scott Lynn, CEO and Founder of Masterworks, democratized art investing by registering art pieces with the SEC and selling shares to investors. The first company of its kind, Masterworks is now a major art dealer with more than 600,000 investors on its platform. …