Mission

via https://havenathletic.com/collections/shop-haven-products

How do you overcome resistance when launching a company? Caleb Ulffers, Co-Founder and CEO of Haven Athletic, set out to design, manufacture, and sell “organized gym bags” after experiencing frustrations with his own outdated duffel. On Up Next in Commerce, hear how his team persevered to successfully pre-launch their product.

Tune in to learn:

  • Caleb’s background (2:00)
  • The story of Haven Athletic (11:30)
  • How Caleb and his team overcame resistance while building the company (18:40)
  • What the Haven launch looked like and where the company is today (24:30)
  • What Caleb would do differently if he were launching the brand today (34:40)

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

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Photo by National Cancer Institute on Unsplash

Because technology, platforms, and customer expectations are changing so quickly, brands require service and IT consulting firms like SoftServe. SoftServe has more than 450 clients around the world and across industries such as healthcare, manufacturing, software, and more. On Up Next in Commerce, Adam Gabrault, the President of Strategic Verticals & Industry Solutions, North America, details some of the challenges SoftServe’s clients are facing and what kinds of solutions are on the table. Enjoy!

Tune in to learn:

  • About the challenges Adam has faced (2:10)
  • About SoftServe’s roots in Ukraine (7:00)
  • Adam’s thoughts on A.I. (21:55)
  • Can we start putting health data on the blockchain? (32:10)

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

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Photo by rupixen.com on Unsplash

Can a tech career lead to success in retail? Jenna Flateman Posner, a former professional rugby athlete, is a tech expert turned retailer who is now the Chief Digital Officer of SNIPES, a successful sneaker and streetwear company. On Up Next in Commerce, tune in to hear her unique perspective on how to win by utilizing technology in retail.

Tune in to learn about:

  • Jenna’s experience as a rugby player (2:15)
  • What Jenna describes as SNIPES’ “hype selling” model (11:30)
  • About Jenna’s journey from tech to retail (15:00)
  • How tech investments add incremental value to SNIPES (27:48)

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

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